The distributor of the Trivial Pursuit board game has launched a North American online battle of the sexes to determine the more knowledgeable gender.

In a news release from Toronto, Hasbro Inc. announced the launch of the www.trivialpursuitexperiment.com site to determine who's smartest when it comes to minutiae.

Jane Ritson-Parsons, brand leader for the game, said players log in with their ages and gender and gain one point for their sides with each correct answer.

"We're not taking sides, just providing the platform to watch this battle play out," she said.

By Thursday afternoon, men had a slight lead over women by about 100,000 points.

The release said knowing that coconuts kill more people than sharks each year, that the best matadors in Peru used to be women or that every second 200 stars are born are examples of the types of questions to expect.

Regardless of the eventual score, the company quoted former U.S. Secretary of State Henry Kissinger on the gender issue.

"Nobody will ever win the battle of the sexes. There's too much fraternizing with the enemy," he said.