Netflix Set Top Box - Netflix Player By Roku

The Netflix Player By Roku

Netflix has announced the new Netflix Player by Roku, which should enable the company to continue their dominance of the home video market. The box is small, easy to configure, and easy to upgrade to. If you do upgrade to the Netflix Player by Roku, you will be able to watch 10,000 movies via streaming video.

"We're excited to bring the first Netflix ready device to the market," said Anthony Wood, CEO and founder of Roku. "The seamless integration of the Netflix service into our player has resulted in true ease of use for the consumer. Now, streaming video isn't limited to people sitting in front of the PC; it's ready for the TV in the living room."

"The key breakthroughs of The Netflix Player by Roku are simplicity and cost," said Reed Hastings, chairman and CEO of Netflix. "First, it allows consumers to use the full power of the Netflix Web site to choose movies for their instant Queue, and then automatically displays only those choices on the TV screen. That's a major improvement versus the clutter of trying to choose from 10,000 films on the TV. Second, there are no extra charges and no viewing restrictions. For a one-time purchase of $99, Netflix members can watch as much as they want and as often as they want without paying more or impacting the number of DVDs they receive.

The set top box is smaller than a book and uses WiFi to access Netflix's huge film library.