Ticketmaster Extends Into Chinese Markets

Ticketmaster recently announced that they have acquired a majority stake in Emma Entertainment Holdings HK., a major ticketing company in the People's Rebublic Of China. This will mark the third major investment that Ticketmaster has made in China over the last year, following the formation of Beijing Gehua Ticketmaster Ticketing Co., Ltd. and Broadway China Network.

"What attracted us to Emma is great local management. Jonathan Krane, Emma Entertainment's CEO, has done a fantastic job navigating the complicated dynamics of the rapidly developing Chinese market," said Eric Korman, Executive Vice President, Ticketmaster. "Under Jon's leadership, Emma has established more than 30 exclusive ticketing venue contracts in five different major cities in China in just three years of operation. Equally as important, Emma has been instrumental in presenting many major events into the People's Republic of China, such as the Rolling Stones and Eric Clapton." Korman continued, "We're thrilled about the investment and we look forward to working with all of our partners to accelerate live events in the PRC."

Emma Entertainment will be changing their name over to Emma Ticketmaster. They will be responsible for growing their ticketing and event promotion services and facilitate advance ticket sales to consumers in China. Once they've become an operating business of Ticketmaster, Jonathan Krane will remain CEO and will continue to be responsible for leading Emma's business and strategic operations in China.