JWT closes legendary Chicago ad office

CHICAGO, April 4 (UPI) --

Advertising agency JWT says it is closing its 118-year-old Chicago office, which at one time had 800 employees.

Citing a "difficult economic period," agency officials said Friday its work for clients Kimberly-Clark and Nestle would be carried out at its offices in New York, The Wall Street Journal reported.

Unnamed sources told the Chicago Tribune the status of JWT's biggest remaining local account, the Illinois Bureau of Tourism, is under review, and that if it is retained, a satellite office may remain open in Chicago to service it.

Responsible for such classic American advertising staples as the "Oh, I wish I was an Oscar Mayer wiener" jingle, 7-Up's "Uncola" campaign and the "There's a Ford in Your Future" campaign of the 1940s, JWT lost its key Miller Brewing account in 2003, and four years later Kraft Foods Inc. (Public, NYSE:KFT) pulled its business from JWT's Chicago office, the Tribune reported.

That proved to be a crushing blow for the Chicago office of the agency formerly known as J. Walter Thompson, the newspaper said.


Copyright 2009 by United Press International
All Rights Reserved.

Times of the Internet, now in Spanish


Published: Saturday 04th of April 2009 07:55:48 AM
Print | Email Friend |
Receive updates via Twitter

Like this article? Then submit it to your favorite social network to share with others.
Bookmark and Share
Subscribe to Business RSS Feed: rss feed business
Read more news stories in business.

Read the last five articles in the BUSINESS category