A New Zealand airline has created an in-flight and online hit with a safety video featuring a pilot and cabin crew dressed only in body paint.

The Air New Zealand "Bare essentials of safety" video features the pilot and crew going through the plane's safety procedures while dressed only in body paint made to resemble their uniforms and concealing their private regions with oxygen masks, life jackets, seat belts and other objects, Britain's The Daily Telegraph reported Thursday.

The video, which utilizes "Under My Skin" by New Zealand singer Gin Wingmore as background music, has attracted more than 2 million views on YouTube.

Air New Zealand first experimented with the body painting gimmick in its recent "nothing to hide" marketing campaign, which featured a body-painted cameo by chief executive Rob Fyfe.