Yung Joc knows that despite his early success in rap, he has to make a name for himself in business, and not just in the music business. The 25 year old, also known as Jasiel Robinson is setting himself up in some new ventures while his rap game is still heating up.

“You have a recognizable name and face and a credible reputation. You can relate all that to building financial wealth,” says Joc, who plays 1st Mariner Arena tomorrow night as part of Screamfest ’07, which also stars fellow Atlanta rapper T.I and R&B-pop princess Ciara. “Any time you have a career like this jumping off, you need to have other ventures going.”

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* “It’s Goin’ Down” Audio
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Since selling a million copies of his self-produced debut, New Joc City, Joc, 25, has opened up Import Rentals, a luxury car rental service in downtown Atlanta. He also has established a music production company and is working on a fashion line. The entrepreneurial ethos of hip-hop culture is celebrated in the theme of his new album, Hustlenomics, which hit stores Tuesday.

“I made some serious cuts this time around,” says Joc, who last week was at a tour stop in Indianapolis. “It’s more of a balance. I’m talking about how to make it every day. It’s not just party music this time.”

Easy come easy go is how most rap careers end up. Here’s one rapper who is focused on his long term success.